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UK's No.1 Body mist & Body spray

We are a global fragrance brand that’s become a cult favourite amongst trendy women worldwide. We believe beauty should be inclusive, and that reflects in all our offerings.

By working with some of the best names in the perfumery industry, we’re able to offer fragrances produced by some of the finest fragrance houses, but at prices that won’t break the bank!

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Vegan Friendly

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Recyclable Bottles

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Not Tested on Animals

The journey so far…

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1994

Launched by Yardley

1994

1999

2001

2004

2006

2012

2016

2019

2020

2022

Explore the World of SO...?

OUR AWARDS

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Star Awards - 2023

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Love Cosmetics Awards - 2022

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Love Cosmetics Awards - 2021

other brands

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